Users can tap the stickers which will usher them to a donation page within the app that lets them input their credit card details and donation amount. TikTok aims to match the first $10 million donated globally until the 27th of May.
Some of the listed charities include Meals on Wheels, the CDC foundation, the James Beard Foundation in the US, the British Red Cross and Help Musicians in the UK. TikTok says that these donation stickers will be a permanent feature in the app. Users can add a donation sticker to their own TikTok video by tapping on the COVID-19 Donation Sticker in the editing page, then selecting an organization before adding the sticker to your video. TikTok will automatically add the #doubleyourimpact hashtag to videos that use these stickers. In recent times, a number of social networks have employed similar means to get people to donate, with Facebook and Instagram adding similar features to their stories last year. The new stickers are currently available in the UK, US, France, Germany and Italy, and are expected to reach other regions in the coming weeks. Only users over the age of 18 are allowed to donate through this platform. It is refreshing to see a number of tech companies employ different methods to offer help and hope to people in need this lockdown period. References
